November 23-24, 2019


Join us at the Madison Women's Weekend
NOVEMBER 23-24, 2019

NOVEMBER 23-24, 2019

10 am - 4 pm, Alliant Energy Center

Event Date & Time

November 23-24, 2019
@10:00 am - 4:00 pm

Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53713, USA


Explore…undiscovered places to go, a hands-on craft to try, or health care options you may have never considered before!

Engage…face to face with exhibitors demonstrating their products!

Experience…a food you’ve never tried before, an unfamiliar fitness class, or try a new beauty trend!

And above all…Enjoy!

Check it out

Two Days of Fun

Saturday, November 23

10:00 am - 4:00 pm

Sunday, November 24

10:00 am - 4:00 pm
Join us for the 21st annual Madison Women’s Weekend. Come and enjoy

+ FREE spa services (hair cuts, make-up applications, nail polish changes, eye brow threading) at the Beauty Bar

+ FREE fitness classes on our Health & Fitness Stage

+ fun craft activities at the Craft Bar

+ informative speakers on the Main Stage

+ hundreds of businesses with products or services for you to try


The Madison Women’s Weekend provides a fun, interactive setting for women to engage with their community and local businesses.

Meet with area vendors, take a class and listen to seminars on topics that affect women in their daily lives.

For over 20 years, we have provided this amazing event to the Madison area community. We look forward to seeing many familiar and many *new* faces at the 2019 event!

Check it out


Our Main Stage offers inspiring speakers, fashion shows and more.



Visit the Health & Fitness Stage for fitness classes and cooking demonstrations—there’s something for every level and stage of life!


Take part in one of our make-and-take craft sessions. Past activities have included jewelry making, tile painting, table terrariums, and more.



Treat yourself to a pampering session or two at the Beauty Pavilion! Visit spa booths, manicure stations and more.


MAIN STAGE Lineup 2019

Visit the SSM Health Main Stage to see the following acts & presentations (click for more information):


Craft bar Lineup 2019

Visit the popular Craft Bar to participate in these fun hands-on projects (click for more information).
PLEASE NOTE: Most classes do have a small $5 fee to cover the cost of supplies. 

Registration for these classes is required; you can sign up when you arrive at the event.


Fitness stage Lineup 2019

Visit the popular Fitness Stage to participate or tune into these informative (and fun!) health seminars.



Visit the Beauty Pavilion to receive beauty tips, services and more:

Vendor Marketplace

Our vendor marketplace features dozens of local businesses and products specifically geared towards women, in a variety of categories:


Purchase advance tickets online for just $7 each, or buy them at the door (on the day of the event) for $10 each. Children under 12 are free!



Buy tickets


You have questions – we have answers!

  • What is Madison Women’s Weekend?
    The Madison Women’s Weekend is BRAVA Magazine’s mission brought to life!  By attending, you’ll be encouraged to explore and engage with local experts, professional speakers, shops and exhibitors who help to support and inspire Madison area women to thrive in their lives!  In 2018, we celebrated 20 YEARS of the Madison Women’s Weekend!
  • Who attends The Madison Women’s Weekend?  
    Anyone who wants to experience a day focused on everything women love! Attendees will sample new food and drink from local restaurants, try a new project or watch live entertainment.  There will be inspirational speakers on our Main Stage, classes and demonstrations on the Health & Fitness Stage and in The Craft Bar, lots to learn about and plenty of shopping!
  • How much does it cost to attend?
    Admission price is $7 online or $10 at the door. Children under 12 are free and welcome to attend!
  • Does a ticket cover both days?
    Yes! Attendees are welcome to join us on both days. Just ask for a return ticket on your way out.
  • I bought tickets online and now I can’t go. Will you refund my money?
    No; all sales are final. You can, however, transfer the tickets to another person.
  • Is parking included with the ticket price?
    Parking is not included. Alliant Energy Center charges $7 (cash) for every vehicle to park in their lot. We strongly encourage attendees to carpool or use an alternate method such as Madison Metro or a passenger cab service.
  • Does the bus take me to the Alliant Energy Center?
    Yes! For just $2, you can ride the Madison Metro bus from any Madison destination and be delivered to the corner of Olin and John Nolen Drive, a 5-minute walk to the front doors of the Alliant Energy Center.
  • How do I sign up for the art projects and fitness classes?
    Please sign up for the art projects and fitness classes at the BRAVA Booth when you arrive at the expo! There is a limit of 40 people per craft class, so please register as soon as you arrive!
  • What if I still have questions?
    Please email [email protected].  We look forward to seeing you at the Madison Women’s Weekend!


Alliant Energy Center offers concessions stands throughout the expo. Some vendors may also offer food or drink products for purchase.

Hotel Accommodations


9 E. Wilson Street, Madison, WI 53703


Toll Free Phone Number:    1-877-510-7465 or 414-935-5941
Group Name:   Nei Turner Media- Madison Women’s Expo
Group Code:  WELL
Cut Off Date: Wednesday, October 23, 2019

Rooms not reserved by the above cutoff date will be released and sold at a higher rate.


Become an Exhibitor

“Women account for 85% of all consumer purchases, including everything from autos to health care” – Harvard Business Review

Today’s women have emerged as a more powerful consumer force than ever before. They now control $3.3 trillion in consumer spending, are responsible for 80% of household buying and control more than 50% of the wealth in the United States (Sara Garibaldi, SVP, Ketchum).

The Madison Women’s Weekend provides a fun, interactive setting to create a face to face experience with thousands of enthusiastic women! This is the perfect opportunity for you to sell products and market your services to the most powerful consumers. The Madison Women’s Weekend consistently delivers over 6,000 women to hundreds of businesses exhibiting a vast array of products and services that consider women their ideal customers. Attendees tell us that they love the variety of displays, speakers, entertainment, demonstrations and unique items available.


Venue and Parking

Alliant Energy Center · 1919 Alliant Energy Center Way, Madison, WI 53711

The Alliant Energy Center is located at the gateway to downtown Madison, WI, just off the Beltline (Hwy 12 & 18), on John Nolen Drive. The Alliant Energy Center is served by four entryways: the Main Gate from Rimrock Road on the Southeast; the Nolen Gate from John Nolen Drive on the East; the Olin Gate from Olin Avenue on the North; and the Rusk Gate from Rusk Avenue on the South.

Bus Lines

Madison Metro bus service has regular stops along John Nolen Drive, Olin Avenue, and Rimrock Road. There are currently two bus stops on Rimrock Road, two on John Nolen Drive, and one on Olin Avenue, adjacent to the Alliant Energy Center. Visit to plan your trip.


Alliant Energy Center charges $7 cash for all vehicles on Saturday and Sunday. Parking is not included for attendees or exhibitors, however, parking during set up on Friday is free.

Get Directions



Purchase Tickets Before November 20!

Buy tickets in advance to save $3 on all adult ticket purchases! No code necessary.

Online tickets can be purchased now for just $7 each. Ticket prices go up to $10 at the door.

Buy Tickets


Tickets for the 2019 expo are on sale NOW!

Purchase advance tickets online for just $7 each, or buy them at the door (on the day of the event) for $10 each.
Children under 12 are free!




Skip the line and the extra cost – buy your tickets online now!

Please bring your tickets on your phone or printed out for quick entry!

Buy Tickets



Get free admission from 10:00 am – 12:00 pm on Sunday ONLY when you bring any box of feminine hygiene products. All donations will support the Zonta of Madison’s “Helping Women, Period!” project.
Learn More about Zonta


Interested In Becoming A Sponsor?

Click here, or contact Ashley Duchemin at (262) 729-4471 x 102 or [email protected].

About us

For the past 20 years, Madison Women’s Weekend has been connecting area women with local businesses and with each other. We strive to encourage, inspire and empower women to thrive in their lives through the content of our magazine and events. 

BRAVA Magazine, Madison Women’s Weekend, Madison Kids Expo, and THRIVE Events are owned by Nei-Turner Media Group based in Lake Geneva, WI. View our Privacy Policy here.

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